Based in London, Natalie is a Swedish-British second generation photographer who decided to pursue photography within the family business five years ago. She has since developed a unique style of portrait photography and has photographed editorials for Helsingin Sanomat – the Nordic countries’ largest newspaper – and Dagens Nyheter – one of the largest and most influential newspapers in Sweden.
Natalie is currently working on a documentary photography project about British Working Life, which will be published in 2025.
She also works as an Assistant Content Editor for TUI (Ski, Lakes & Mountains) and is responsible for all image touch points across the two brands: Crystal Ski and TUI Lakes & Mountains.
Natalie holds a BA (Hons) in Communication & Promotion (1st). Before deciding to pursue her passion in photography, she worked as Project & Marketing Manager for a top Shoreditch-based agency with clients including The British Library, The Design Museum, and Nike.