John Mckown – Ibiza Calm
This Field Note documents an editorial portrait assignment for Helsingin Sanomat, featuring psychotherapist John McKown, Managing Director of Ibiza Calm. The accompanying article explored McKown’s work with high-profile clients and included reflection on his professional relationship with Avicii.
The portraits were photographed on location at McKown’s consulting rooms on Harley Street, London. The setting was integral to the assignment, offering insight into the environment in which his work takes place. Several images were made from the perspective of a seated client, using framing and distance to suggest the dynamic of a therapy session without reconstructing it.
Additional portraits were photographed outdoors in a nearby public space. This shift in setting allowed for a more informal register, presenting McKown beyond the clinical interior and situating him within a recognisable, everyday environment. The contrast between locations supported the editorial narrative, balancing professional context with approachability.
The resulting images aim to reflect the tone of the article: considered, restrained, and grounded. Rather than illustrating therapy directly, the work focuses on atmosphere and presence, allowing the portraits to support the subject matter without sensationalising it.
